Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'
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最新报道：Starbucks CEO Brian Niccol unveiled the "My Green Apron" initiative to revitalize the coffee chain's performance, focusing on employee training, digital engagement, and sustainability efforts. The plan aims to enhance customer experience by leveraging technology like mobile ordering while reducing environmental impact through eco-friendly packaging. Niccol emphasized that investing in barista skills and store operations will drive long-term growth amid competitive pressures. The strategy comes as Starbucks faces slowing sales growth in key markets like China and the U.S.
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