Starbucks shares climb as CEO Brian Niccol instills confidence that a revival is underway
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最新报道：Starbucks shares rose 5% after CEO Brian Niccol outlined a turnaround plan focusing on digital innovation, including NFT-based loyalty programs and blockchain payment integrations. The coffee chain reported better-than-expected Q2 earnings of $0.82 per share, with mobile orders now representing 32% of U.S. transactions. Niccol announced partnerships with Web3 platforms to develop tokenized rewards and metaverse experiences, aiming to attract younger customers. Analysts upgraded price targets citing Starbucks' early-mover advantage in crypto adoption among traditional retailers. The company maintains its full-year revenue growth forecast of 10-12% despite macroeconomic challenges.
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