Starbucks Phases Out Mobile-Only Stores to Prioritize Human Connection
-
最新报道：Starbucks is shutting down its Odyssey NFT rewards program and mobile-only stores, shifting focus back to in-person customer experiences. The coffee chain launched the Web3-based loyalty initiative in late 2022, offering NFT stamps for completing activities. While Starbucks didn't disclose NFT sales figures, the program saw over 53,000 members who earned points convertible to perks. The company stated it's "evolving the program" as it learns from this Web3 experiment. This move comes as Starbucks prioritizes human connection over digital innovation, closing several technology-focused locations that lacked seating areas. The NFT wind-down follows similar retreats by other major brands from blockchain-based loyalty programs.
下一篇
Hedera HBAR: 3 NEW Reasons Why This Crypto Gem Could Explode in 2025
- Hedera (HBAR) is poised for significant growth by 2025 due to three key factors: its energ...
24小时热点
热点专题
413635