Starbucks doubles down on hospitality with 'Green Apron Service' strategy
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最新报道：Starbucks launched its "Green Apron Service" initiative this week, introducing barista-led tableside ordering and personalized recommendations in select U.S. stores. The coffee chain's new premium service comes ahead of its Q3 earnings report next week, with analysts projecting 8% revenue growth to $9.2 billion. CEO Laxman Narasimhan stated the program aims to enhance customer connections while testing potential price premium models. Early data shows participating locations have seen 15% higher average ticket sizes, though some customers have complained about slower service times during peak hours. The rollout coincides with Starbucks' ongoing unionization challenges, as workers at 12 additional stores filed for union elections this month.
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