The Hong Kong Securities and Futures Commission is considering strengthening supervision of financial KOLs, requiring them to co
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最新报道：According to a report by the Hong Kong Economic Times on September 17th, the Hong Kong Securities and Futures Commission (SFC) plans to issue guidance to licensed corporations clarifying the standards they should adhere to when hiring financial influencers (KOLs) and using digital platforms for promotional purposes. The SFC is currently conducting informal oral consultations with the industry. The SFC is considering tightening compliance requirements for licensed institutions hiring financial influencers (KOLs). These include requiring brokerages to conduct due diligence on KOLs, assessing their background, credibility, and experience, and continuously monitoring their activities to ensure accurate and non-misleading content. The SFC will also take steps to identify potential market manipulation.
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