最新报道：According to Bijie.com, Algorand's Head of Strategy and Marketing, Marc Vanlerberghe, explained how the network plans to tackle other DeFi giants. Algorand is launching a major campaign aimed at bridging the perception gap between its technical capabilities, user experience, and community. The 13-week gamified campaign, set to begin on September 22nd, aims to attract Web3 users and showcase the network's capabilities. Algorand's Head of Strategy and Marketing, Marc Vanlerberghe, explained to crypto.news the inner workings and goals of the campaign, as well as some of the advantages he believes Algorand has over other chains. Crypto.news: You recently launched an on-chain rewards program. What are some of the differentiating elements? Marc Vanlerberghe: We designed the program differently. It's completely gamified—a 13-week experience where users earn points rather than pay directly. We avoid "make this trade and get $5" mechanics, which only attract farmers who leave once the rewards run out. Instead, the points users earn can be converted into prizes. The second key element is community building. The real stickiness comes from people feeling like they're part of the Algorand (ALGO) ecosystem, not just a one-time payment. A large part of the campaign focused on onboarding users into the Algorand community. More importantly, the entire campaign ran on-chain. Points, referrals, and game mechanics were all recorded on-chain. Even the prize winners were chosen by the chain itself using Algorand's Verifiable Random Function (VRF). Our consensus mechanism is built on VRF—a lottery system where each Algo staked is like a ticket. Each round, a block proposer is randomly selected. The more Algos you stake, the higher your chances. This security is achieved because each node runs the lottery locally. When a node wins, it proposes a block and attaches a cryptographic proof. Only then does the network know who the proposer was—by then, it's too late for an attacker to act. This is a remarkably elegant design: lightweight, resilient, and highly decentralized. You don't need a large data center to run a node—I run one on a mini PC. Anyone can do it, which is the ultimate proof of decentralization. If only data centers could run nodes, you wouldn't have censorship resistance. But with Algorand, you can. CN: What's the primary goal of your rewards program? MV: The goal is to attract more retail users to Algorand. We're not targeting Web2 newcomers who have never touched a blockchain before. Instead, we're targeting those who already have experience on other chains so they can understand what Algorand has to offer. We've made significant changes over the past six months, so we thought it was worth highlighting them. Earlier this year, we introduced staking rewards for the first time in Algorand's history. We're now compensating stakers and node operators for helping to secure the network, significantly boosting decentralization. We have nearly 3,000 node operators today, making us potentially the second-largest decentralized network after Ethereum. At the same time, we've expanded staking options: running nodes, liquidity staking, delegated staking, and other methods of participation. We hope to communicate these opportunities more widely. In addition to staking, we've also seen a wave of new project launches over the past six months. For example, a prediction market called Alpha Arcade recently launched. It's the first prediction market to offer parlays, which makes it quite unique. We also saw the launch of Haystack (a mobile-first DeFi application) and new AI agent projects. Beyond that, we saw the introduction of more stablecoins, as well as tokenization initiatives like Midas (which is tokenizing US Treasuries) and Lofty (which is tokenizing real estate). Through all of this activity, we wanted to ensure people understood what was happening on Algorand. The goal of the campaign was to introduce these applications to retail users while showcasing why Algorand is a mature blockchain that offers a strong user experience. CN: From a user perspective, what is Algorand's selling point compared to other Layer 1 or Layer 2 blockchains? MV: As you probably know, Algorand has always focused on the underlying technology. But what's most important is how this translates to the user experience. For example, we don't fork, we don't have transaction failures, and we provide instant finality. Users don't have to wait for confirmations. We believe this makes Algorand one of the smoothest DeFi experiences available, and we hope people will try it for themselves. Algorand feels different. Transactions complete in under three seconds. They never fail, they never roll back, and you don't have to wait for confirmations. It's fluid, almost like Web2. We want users to experience firsthand: a chain that never fails, never forks, and has instant finality. The system is also incredibly secure. That's the beauty of Algorand consensus. Since attackers never know which proposer will be chosen, they can't target them in advance. Once a block is proposed, it's too late to intervene. Running a node is also easy. I run mine on a mini PC—you don't need specialized hardware or a ton of bandwidth. This accessibility makes Algorand one of the most decentralized networks. CN: Given these advantages, why isn't Algorand bigger? Yes.Algorand is actually quite large. If you look at the facts, over 3 billion transactions processed, strong traffic, and active users. This perception may lag, but the reality is very strong. This is likely because we've never played the hype game. Algorand has always focused on building strong technology and attracting real users. We don't over-hype announcements. This may have hurt people's perception, but it's not due to a lack of capabilities or adoption. Now, with this event, we're doubling down on our communications to bridge that gap.