Nike Turns Sneakers Into NFTs, Steps Into the Future of Digital Fashion
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最新报道：Nike advances its digital strategy by introducing the CloneX NFT collection into the Otherside metaverse, expanding its digital ecosystem. The series, featuring digital collectibles and avatar wearables, targets Gen Z and millennials, with strong secondary market demand. Designed for cross-platform use, CloneX enhances interoperability and long-term utility. Nike’s move aligns with digital fashion trends, potentially bridging physical and digital ownership, while boosting brand relevance in the evolving virtual economy.
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