Roku launches ad-free streaming service, Howdy, for $2.99 a month
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最新报道：Roku announced the launch of "Howdy," an ad-free premium streaming service priced at $9.99 per month, set to debut in Q4 2025. The platform will feature exclusive original content alongside licensed movies and TV shows, marking Roku's first major push into subscription-based streaming beyond its ad-supported model. CEO Anthony Wood stated the move aims to diversify revenue streams as the company faces slowing growth in its core advertising business. Howdy will initially launch in the U.S. before expanding internationally, competing directly with Netflix and Disney+ in the premium streaming space.
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