Walmart, MLS ink partnership to capitalize on growing U.S. soccer fandom
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最新报道：Walmart partners with Major League Soccer (MLS) to launch an exclusive NFT collection featuring digital collectibles of top players, aiming to engage soccer fans through blockchain technology. The retail giant will offer limited-edition virtual trading cards and match highlights as NFTs on its Walmart NFT platform, with purchases made using cryptocurrency or traditional payment methods. MLS Commissioner Don Garber stated the collaboration "brings innovation to fan experiences," while Walmart's VP of Emerging Tech noted it's part of their broader Web3 strategy to connect with younger demographics. The collection debuts August 15 ahead of the 2025 MLS season kickoff.
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