Coinbase hires pseudonymous poster AlexOnchain as first 'Crypto Twitter lead' in bid to expand social media presence
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最新报道：Coinbase has appointed prominent Crypto Twitter figure @AlexOnchain as its first "CT leader," tasked with enhancing the exchange's social media strategy. Alex, who previously led Binance's social media and community teams for four years, will work directly with Coinbase's executives to improve transparency and engagement. He emphasized making communications "more social native—direct, transparent, and engaging," while also recruiting a writer/content creator for his team. Alex joined Coinbase after leaving Binance in March 2024, where he claimed to have grown its social following by 20 million. The move follows Coinbase's recent efforts to strengthen its social media presence, including a staged "takeover" of its X feed featuring a Pudgy Penguin NFT.
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