How On creates its spray-on running shoes
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最新报道：Nike unveiled its new "On Spray" self-lacing running shoes, integrating blockchain technology for authenticity verification. The limited-edition sneakers feature adaptive fit sensors and a digital twin NFT that unlocks exclusive content. Priced at $450, the shoes sold out within 12 minutes during the NFT.NYC conference presale. Nike's Web3 lead stated this marks their first hardware product with built-in blockchain capabilities, allowing owners to track usage data and resell verified secondhand pairs through Nike's digital marketplace. The company plans to expand blockchain integration to 30% of its performance footwear line by 2026.
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