How family offices are betting on the sports boom from fantasy apps to pickleball courts
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最新报道：Family offices are increasingly diversifying into sports investments, with a recent report showing allocations to sports franchises and related ventures have doubled since 2020. High-net-worth individuals and private wealth managers cite stable returns, brand value appreciation, and portfolio diversification as key drivers. Notable deals include a $500 million stake in a Premier League soccer club by a European family office and a $300 million investment in an NBA team by a U.S.-based group. Experts predict this trend will accelerate as sports assets gain recognition as alternative investments, though regulatory scrutiny and valuation challenges remain concerns for some investors.
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