Gen Z Alcohol Consumption Rises 7% Despite Sober Curious Trend
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最新报道：Gen Z is driving a 7% increase in global alcohol consumption, defying the "sober curious" trend that gained traction among millennials. Industry data shows younger consumers are embracing social drinking experiences, with ready-to-drink cocktails and premium spirits seeing particular growth. Analysts attribute this shift to post-pandemic socialization trends and targeted marketing by alcohol brands. However, health experts warn about potential long-term consequences as this generation's drinking habits develop. The trend presents both opportunities and challenges for beverage companies navigating changing consumer preferences across generations.
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