Fast-casual restaurants lean on loyalty programs to offset consumer pullback
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最新报道：Fast-casual restaurants are increasingly relying on loyalty programs to retain customers as consumer spending slows, with chains like Chipotle and Sweetgreen reporting higher digital engagement. Chipotle's rewards program grew to 36 million members, driving over half of sales from digital orders, while Sweetgreen saw a 30% increase in app usage. Analysts note these programs help gather valuable data and encourage repeat visits despite economic pressures. However, rising food costs and minimum wage hikes continue to squeeze margins, pushing brands to balance perks with profitability. Starbucks and Panera also expanded rewards, signaling industry-wide shifts toward personalized discounts and subscription models.
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