From albums to stadiums: K-pop companies look for higher revenue in live concerts
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币界网报道：K-pop groups like BLACKPINK, BTS, TWICE, SEVENTEEN, and aespa are leveraging concert album sales to boost revenue, with BLACKPINK's "Deadline Tour" live album hitting No.1 on global charts. HYBE and SM Entertainment report that bundling live recordings with exclusive merch and fan perks drives both physical sales and streaming numbers. Analysts note this strategy capitalizes on K-pop's dedicated fandom culture, where collectors value limited editions. The trend reflects a broader industry shift toward hybrid monetization as labels seek post-pandemic revenue streams beyond traditional touring.
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