币界网报道：Black Rifle Coffee Company founder Mat Best revealed in a recent interview that YouTube star MrBeast approached him about launching a Bitcoin-themed energy drink called "Prime Bitcoin." Best explained that MrBeast (real name Jimmy Donaldson) wanted to collaborate on the crypto beverage project, but Black Rifle Coffee ultimately declined due to regulatory concerns and potential conflicts with their core coffee business. The proposed drink would have featured Bitcoin branding and potentially incorporated cryptocurrency-related promotions. Best noted that while the idea was innovative, his company decided to focus on its established coffee products rather than venturing into the energy drink space. The discussion highlights how mainstream influencers like MrBeast are exploring cryptocurrency tie-ins with consumer products, though such collaborations face practical business considerations. MrBeast has previously shown interest in crypto, having launched NFT projects and expressed support for digital currencies. The failed Bitcoin energy drink concept demonstrates both the creative marketing potential and the challenges of merging cryptocurrency themes with traditional consumer goods.