Amazon’s AI chatbot Rufus drove sales on Black Friday
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最新报道：Amazon's AI chatbot Rufus saw a significant boost in adoption during Black Friday, with sessions involving Rufus and resulting in a purchase surging 75% day-over-day, compared to a 35% increase for sessions without the chatbot. Overall, Amazon's total website sessions grew 20% day-over-day, while those involving Rufus rose 35%. This reflects a broader trend, as Adobe Analytics reported an 805% year-over-year increase in AI traffic to U.S. retail sites on Black Friday, with AI-driven shoppers 38% more likely to make a purchase. However, despite the AI adoption surge, overall spending growth may be attributed more to higher prices than increased volume, with Salesforce data showing a 7% average price increase and a 1% decline in order volumes.
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