Worldcoin Meets AdTech: Human-Verified Campaigns Beat Bots, CTRs Jump 50%
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最新报道：Japanese advertising giant Hakuhodo's pilot program with Tools for Humanity and LG Electronics used World ID verification and blockchain to target digital ad fraud, resulting in 50% higher click-through rates and 15 percentage point lower bounce rates for campaigns targeting verified human users compared to conventional methods.
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Data: Tether has issued over $600 million in gold-backed tokens, XAUT, since May
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