a16z: Crypto startups need to adopt enterprise-grade sales strategies, and landing in the Asian market is key
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最新报道：According to a report published by a16z Crypto on October 5th, with traditional institutions showing growing interest in the crypto industry, crypto startups must adopt a strong enterprise sales strategy early on to overcome political barriers within large institutions and existing technology integration barriers, dispelling the myth that "good products sell themselves." The article also emphasized the importance of market penetration in Asia. According to a report by Korea Blockchain Week (KBW), projects aiming to succeed in Asia must establish a local presence and actively align with the local ecosystem, as local users prioritize the legitimacy provided by local partnerships and product launches over underlying technology. Furthermore, a16z believes the industry should be wary of speculative products like Memecoin and focus on leveraging blockchain technology to empower individuals rather than intermediaries.
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