Brazilâs Mercado Bitcoin Bets on âInvisible Blockchainâ Approach to Build Financial Super App
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最新报道：Twelve years after its launch, Brazilian crypto exchange Mercado Bitcoin is shifting from a trading-focused platform to a financial "hub" that blends traditional finance with blockchain, aiming to become a super app for spending, saving, and investing. The company is emphasizing user-friendly terms like "digital fixed income" over "tokenization" to make blockchain technology invisible to customers. While crypto trading still accounts for about 60% of revenue, down from 95%, new services like tokenized private credit and stablecoin remittances are growing. Mercado Bitcoin expects to surpass 3 billion reais ($563 million) in tokenized credit issuance by year-end, with 20% of custodial assets now tokenized real-world assets.
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