最新报道：According to a news release from Crypto.news, Startale Group has become the first company to introduce entertainment tokenized assets into Japan's web3 ecosystem, allowing for the tokenization of the creative rights to Twin Planet's IP. According to a press release sent to crypto.news, Startale's initiative is the first of its kind in Japan. The initiative is part of a partnership with Twin Planet, a major Japanese entertainment company and talent agency, to tokenize the company's IP via blockchain. Twin Planet, founded in 2006 and headquartered in Shibuya, Tokyo, has a dedicated division for idols called LIVE PLANET, which has launched groups such as Atarashii Gakkou no Leaders, Takane no Nadeshiko, and Karen na Ivory. It also oversees the solo careers of many former members of HKT48, AKB48, and other major groups. Entertainment Tokenized Assets, or ETAs, can be used to tokenize entertainment rights and associated cash flows and bring them onto the blockchain. Furthermore, it will increase transparency between publishers and creators regarding copyright ownership. Creators can divide their rights into fractional shares rather than directly selling their IP. Entertainment rights and their revenue will be stored on-chain and directly connected to wallets, apps, and marketplaces. Retail investors and institutions can also participate in shared ownership, as long as they adhere to the prescribed rules and safeguards. Furthermore, even fans can participate in the new blockchain-based creative economy. "Fans will no longer simply consume entertainment; they will become part of the experience, gain recognition, and share the journey with their favorite creators through fair rules and protections," the company stated in a statement. According to the release, the tokenized entertainment initiative will be rolled out in phases and designed based on the requirements of the Japanese market. Startale provides a bridge for IP holders, record labels, agencies, and investors to delve into the tokenized market with global distribution channels. Twin Planet CEO Kenji Yashima stated that the partnership aims to empower fans in a way that was previously impossible. ETA ushers in a new era for creatives to share their work with the world. "With Startale's technological strength and large-scale operational capabilities, we will unlock the potential of creators and IP more broadly and deeply. Together with our fans, we will provide new experiences that cultivate lasting value," said Yashima. Japan is globally known as an entertainment powerhouse shaping pop culture. Japanese media has garnered a massive global fan base through beloved works like anime, J-Pop, live performances, and character brands. In terms of web3, anime has been limited to NFTs and digital tokens built around renowned animated properties like "The Seven Deadly Sins" and "Ghost in the Shell." This time, Startale aims to take IP further through tokenized assets. ETAs are built on real activity and real value, and their system is designed for long-term fan and creator engagement. From music to movies to manga, ETAs mark the beginning of a new way publishers can distribute ownership. Startale Group's CEO stated that Japan is an ideal choice due to its influence in the global entertainment landscape. Its partnership with Twin Planet is expected to combine their industry expertise with blockchain infrastructure. "Tokenized entertainment assets are more than just a new product; they are the foundation for how fans, creators, and capital can collaborate in the digital age," said Watanabe.