Brinker International CEO credits Chili's growth to marketing strategies
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最新报道：Brinker International CEO Kevin Hochman reported a significant increase in marketing spending, from $32 million three years ago to $137 million in the past fiscal year, driving strong performance for Chili's and Maggiano's. Same-store sales at Chili's surged 23.7%, aided by influencer marketing and standardized $10.99 value meals. Hochman emphasized leveraging growth to offset rising labor and goods costs, stating that cost-cutting alone isn't sufficient in the current inflationary environment. The company's investments in locations, food, and labor are now yielding margin improvements.
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