Story will work with the Hangzhou Cultural Property Exchange to launch China's first compliant issuance of advertising-related R
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最新报道：According to Bijie.com, Story, the AI-native infrastructure and programmable IP blockchain, announced that it is collaborating with the Hangzhou Cultural Property Exchange, Lanxess Media, and Web3 accelerator Starbase as technical support for the launch of a consumer digital advertising (RWA) project. The project will split 2,000 minutes of advertising inventory from the "Big Stupid Screen" at Hangzhou's Guoda City Plaza into 800 digital assets, mapped to the Story Chain. Users will purchase digital assets to acquire corresponding shares of the Big Stupid Screen's advertising rights. According to the Hangzhou Cultural Property Exchange, the project will go on sale at 10:00 AM on August 8th. This compliant issuance marks the first standardized on-chain implementation of offline advertising resources. It also marks the first RWA model in the cultural communication sector in mainland China to be jointly promoted by a state-owned enterprise, a compliant platform, and Web3 infrastructure, laying the foundation for Story to continue expanding its IP RWA compliance ecosystem in the Asian market.
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