Cinemark to add 20 ScreenX locations in push for premium moviegoing
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最新报道：Cinemark Holdings announced plans to add 20 new ScreenX locations across the U.S. by 2026, expanding its premium large-format offerings to meet growing consumer demand for immersive theatrical experiences. The cinema chain currently operates 33 ScreenX auditoriums, which feature 270-degree panoramic screens. The expansion is part of Cinemark's strategy to differentiate itself from streaming services by enhancing in-theater technology. CEO Sean Gamble stated, "Premium formats like ScreenX drive higher attendance and concession sales, creating a more sustainable business model." The company reported a 15% increase in ScreenX ticket sales year-over-year in Q2 2025.
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