Brooks Running CEO Highlights Scientific Innovation and Gen Z Running Boom
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最新报道：Brooks Running CEO Jim Weber emphasizes the company's focus on scientific innovation to capitalize on the current running boom, noting their investment in biomechanics research and advanced shoe technology. The brand recently launched the Hyperion Elite 4 racing shoe, featuring nitrogen-infused midsoles for enhanced energy return. Weber attributes Brooks' 23% revenue growth in 2023 to this tech-driven approach, while acknowledging competition from Nike and Hoka. The CEO also highlighted their sustainability efforts, including a shoe recycling program that's processed over 2 million pairs since 2020.
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