Lotte Group Tokenizes 1M Vouchers on Aptos Blockchain Hits 500K Users in Loyalty Program
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最新报道：Lotte Group has launched a digital voucher tokenization initiative on the Aptos blockchain, distributing 1 million vouchers to customers in South Korea. The program, part of Lotte's blockchain-based loyalty system, has already attracted over 500,000 users since its recent launch. The tokenized vouchers can be used across Lotte's extensive retail network, including department stores and supermarkets. This move marks a significant step in the conglomerate's Web3 strategy, leveraging blockchain technology to enhance customer engagement and streamline loyalty rewards. Aptos blockchain's scalability and low transaction fees were key factors in Lotte's platform selection.
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