最新报道：According to Coinnet, former Lolli executives Aubrey Strobel and Elena Nisonoff announced on Tuesday the launch of Halcyon, a boutique, internet-native communications firm based in New York City. According to a press release shared by The Block, the firm will help companies building Bitcoin, stablecoins, and artificial intelligence "create narratives that connect with the public and the market." In addition to public relations and marketing, the firm will also provide content and video production services. "It's no secret that Bitcoin, stablecoins, and AI have been misrepresented for some time," Strobel said in the press release. "Tech's golden age has arrived, and we can't let it slip away because these stories fail to reflect innovation." Strobel told The Block that the firm will partner with early- to mid-stage companies where they can "meaningfully shape growth, building narratives and go-to-market strategies from the ground up." "We are taking a venture capital approach, viewing our clients as long-term partners aligned with our core thesis: Bitcoin, DeFi, AI, and stablecoins are reshaping global systems," she said in an email. "Halcyon goes beyond traditional PR, taking a modern approach to brand storytelling for a new era of communication." Strobel, who has nearly 150,000 followers on X, is a filmmaker and host of the podcast "The Aubservation." She is also an advisor to Trust Machines, which builds applications on the Bitcoin protocol. She previously served as head of communications at Lolli, a Bitcoin rewards company recently acquired by Thesis. Strobel is the producer of "Lekker Feeling: A Bitcoin Ekasi Story," a short film exploring how the combination of Bitcoin and surfing is transforming communities in South Africa. Halcyon's launch comes as Bitcoin prices recently hit all-time highs and the GENIUS Stablecoin Act became the first major US cryptocurrency framework signed into law. Meanwhile, The Block's Yogita Khatri previously reported that approximately 15 cryptocurrency-related initial public offerings (IPOs) could be in the works over the next two quarters. “Aubrey and I have been immersed in internet culture and emerging technologies for years,” Nisonov said in the press release. “We have a unique advantage in understanding the culture and the market, which gives us an advantage in understanding where the conversation is going and how to help founders get there first.”