Red Lobster Abandons Endless Shrimp After $11M Loss, Shifts to Sustainable Profitability and 20% Menu Overhaul via Social Media
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最新报道：Red Lobster ended its "Ultimate Endless Shrimp" promotion after reporting an $11 million quarterly loss, shifting focus to sustainable profitability. The seafood chain will revamp 20% of its menu and leverage social media insights to better align with customer preferences. CEO Jonathan Tibus stated the company is prioritizing operational efficiency and long-term growth over short-term promotions. The decision follows parent company Thai Union's $530 million write-down on its Red Lobster investment earlier this year. Industry analysts suggest the move reflects broader restaurant sector challenges in balancing promotional strategies with profitability.
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