Nubank Relaunches Blockchain-Based Nucoin Program in Strategic Push to Merge Crypto Rewards with 60M-User Ecosystem
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最新报道：Brazilian digital bank Nubank has relaunched its blockchain-based Nucoin loyalty program, integrating crypto rewards into its 60-million-user ecosystem. The revamped initiative allows customers to earn and spend Nucoin tokens across Nubank's financial products, with plans to expand utility to third-party merchants. This strategic move follows the bank's 2022 crypto trading platform launch and 2023 stablecoin pilot, reinforcing its Web3 ambitions in Latin America's largest economy. Nubank CEO David Vélez emphasized the program's goal to "democratize blockchain benefits" while maintaining regulatory compliance. The bank partnered with Polygon Labs to develop the Ethereum-compatible token, avoiding speculative features to focus on practical rewards.
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