Kim Kardashian’s Skims deepens women’s sports ties with volleyball league deal
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最新报道：Kim Kardashian's SKIMS partners with the new professional women's volleyball league, Athletes Unlimited Volleyball (AU), as its official underwear and loungewear sponsor. The deal includes outfitting all 44 players during the league's inaugural season starting in February 2025, with SKIMS logos appearing on jerseys and in-arena branding. AU CEO Jon Patricof called the collaboration "a perfect match" highlighting shared values of empowerment. This marks SKIMS' first major sports sponsorship since its 2019 launch, expanding Kardashian's shapewear brand into professional athletics. The volleyball league, featuring Olympic medalists and NCAA champions, aims to elevate women's sports visibility through innovative formats and athlete-centric governance.
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