Southwest Airlines sets a date for seat assignment launch, lays out new boarding order
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最新报道：Southwest Airlines announced plans to phase out its signature open-seating policy by 2026, introducing assigned seating for the first time in its 55-year history. The airline will implement a hybrid model starting mid-2025, allowing passengers to choose seats during check-in while maintaining boarding groups. CEO Bob Jordan stated the change aims to improve operational efficiency and customer satisfaction, citing passenger feedback requesting more seating predictability. The transition will involve retrofitting aircraft with new seat tracking technology at an estimated cost of $150 million. Southwest expects the shift to reduce boarding times by up to 15% and increase ancillary revenue through premium seat options.
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