Ralph Lauren's Brand Elevation Campaign Boosts Sales 9-Year High
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最新报道：Ralph Lauren's brand elevation strategy has driven sales to a 9-year high, with Q2 revenue rising 3% year-over-year to $1.6 billion, beating analyst expectations. The luxury fashion house credits its success to higher pricing, reduced discounting, and strong demand in Asia, particularly China where sales surged 30%. CEO Patrice Louvet emphasized the company's focus on "fewer, better" products and disciplined inventory management. Operating margin expanded to 12.8%, up from 11.5% last year, as the company continues shifting toward premium positioning. Ralph Lauren now expects full-year revenue growth at the high end of its previous 2-3% guidance range.
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