Crypto PR Agencies Shift Focus to Measurable Results
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最新报道：Crypto PR agencies are increasingly prioritizing measurable results over vanity metrics like social media engagement, as clients demand tangible ROI amid the bear market. Firms such as MarketAcross and Serotonin now emphasize quantifiable outcomes including media placements, lead generation, and direct business impact. Industry executives note a shift from "brand awareness" campaigns to performance-based strategies, with clients scrutinizing PR spend more carefully. The trend reflects broader market pressures, with projects facing tighter budgets and investors seeking clearer evidence of value creation. Some agencies report adapting by offering hybrid compensation models combining retainers with success fees tied to specific KPIs.
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