Burberry shares pop 8% as British heritage pivot lures back U.S. shoppers
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最新报道：Burberry reports a 12% rise in Q1 2025 revenue to £1.2 billion, driven by strong demand in Asia and digital sales growth. CEO Jonathan Akeroyd highlights the brand's successful NFT collection launch, which contributed £50 million in sales. The luxury retailer also saw a 20% increase in online transactions, with Web3 initiatives attracting younger consumers. Despite global economic uncertainties, Burberry maintains its full-year guidance, projecting 8-10% revenue growth. The company plans to expand its metaverse presence with virtual stores and exclusive digital fashion drops in Q3. Analysts note Burberry's early adoption of blockchain technology is paying off, setting a benchmark for luxury brands in Web3 integration.
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