Amazon Prime Day Drives 3,300% Generative AI Traffic Surge
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最新报道：Amazon Prime Day 2023 saw a 3,300% surge in generative AI-related searches, with tools like ChatGPT and Midjourney driving unprecedented consumer interest. Adobe Analytics data revealed AI-powered shopping assistants and product recommendations dominated queries, as retailers increasingly integrate AI to personalize deals. The event also boosted Amazon's cloud division AWS, which reported heightened demand for AI model training services. Analysts note this reflects generative AI's rapid mainstream adoption, with 68% of shoppers now using AI tools for purchase research. Major brands like Nike and Samsung leveraged AI chatbots to handle 40% more customer inquiries compared to last year's Prime Day.
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