Athlete-backed Jams takes on peanut butter and jelly, protein craze
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最新报道：Athlete-backed startup JAMS is entering the competitive protein snack market with a new peanut butter and jelly-flavored protein bar, targeting fitness enthusiasts. Co-founded by Olympic gold medalist swimmer Michael Phelps and NBA star Kevin Durant, the company aims to capitalize on the growing demand for convenient, high-protein snacks. The bars contain 20 grams of plant-based protein and are marketed as a healthier alternative to traditional PB&J sandwiches. JAMS plans to launch in major retailers nationwide next month, with initial retail pricing set at $2.99 per bar. The founders emphasize their product's clean ingredients and athlete-tested quality as key differentiators in the crowded protein bar market.
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