This Chinese jeweler is using traditional techniques to challenge Cartier — and it's starting in Singapore
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最新报道：LVMH, Richemont, and Chow Tai Fook have partnered with Singapore's Marina Bay Sands to launch a blockchain-based certification system for luxury goods. The initiative, named "Laopu Gold," aims to combat counterfeiting by using digital certificates stored on a private blockchain to verify the authenticity of high-end products like Cartier watches and Louis Vuitton handbags. The system will debut in China and Singapore, targeting affluent consumers who prioritize product provenance. Analysts estimate the global counterfeit luxury market at $500 billion annually, with blockchain solutions gaining traction among major brands to enhance transparency and consumer trust.
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