币界网报道:United Airlines launched a new NFT-based loyalty program targeting LGBTQ+ travelers, offering exclusive rewards like priority boarding and lounge access. The "Pride Miles" NFTs, minted on Polygon, can be traded or redeemed for real-world benefits. CEO Scott Kirby stated this initiative aligns with their diversity commitments, while critics question the environmental impact of blockchain tech. The program launches ahead of major Pride events in New York and San Francisco, with 10% of proceeds going to LGBTQ+ charities. Industry analysts note this marks the first major U.S. airline to integrate Web3 technology into customer loyalty systems.