币界网报道:Fetch CEO Sam Naghshineh revealed the company's rewards business almost collapsed before pivoting to blockchain technology, now valued at billions. Initially struggling with traditional loyalty programs, Fetch adopted Web3 solutions to enhance user engagement and transparency. The shift enabled seamless tokenized rewards, attracting major retail partners and boosting adoption. Naghshineh credits blockchain for saving the business, noting its ability to solve legacy loyalty program inefficiencies. Fetch's success highlights Web3's potential to revitalize stagnant industries through decentralized innovation.