币界网报道:Chuck E. Cheese is launching Chuck’s Arcade for adults, a new gaming experience featuring classic arcade games, modern VR setups, and a bar serving craft cocktails. The initiative aims to attract nostalgic millennials and Gen Xers by blending retro gaming with upscale socializing. Locations will offer private event spaces and themed nights, expanding the brand beyond its traditional family-friendly model. The company plans to open the first venue in early 2024, with potential expansion based on initial success. This move reflects a broader trend of entertainment brands targeting adult audiences seeking unique leisure experiences.