币界网报道：Ripple has been recognized as a top digital financial brand in the "Neo Bank" category by the Financial Brand Tracker, a research initiative by Aite-Novarica Group. The ranking evaluates companies based on innovation, customer experience, and market impact. Ripple's inclusion highlights its growing influence in digital payments and blockchain-based financial solutions. The company's On-Demand Liquidity (ODL) service, which uses XRP for cross-border transactions, was noted as a key innovation driving its position. The recognition comes as Ripple continues expanding partnerships with global financial institutions to modernize payment systems. Other notable fintech firms like Revolut and Chime also ranked highly in the report.