币界网报道：Cryptocurrency airdrops are evolving beyond simple token giveaways, offering tangible real-world benefits to recipients in July 2025. Major blockchain projects are now distributing tokens that provide access to exclusive services, discounts, or voting rights within decentralized ecosystems. Industry analysts note this shift reflects a maturation of airdrop strategies, moving from marketing gimmicks to value-driven user engagement. Several DeFi platforms have reported increased adoption rates after implementing utility-focused airdrops, with some tokens appreciating significantly post-distribution. Regulatory bodies are monitoring these developments, emphasizing the need for clear disclosures about token utility and distribution terms to protect participants.