币界网报道：Coinbase has appointed former PayPal executive George Kikvadze as its new Head of Product for Crypto Integration, fueling speculation about deeper payment system integrations. Kikvadze, who previously led PayPal's blockchain strategy team, will oversee Coinbase's efforts to bridge traditional finance with cryptocurrency services. The move comes as Coinbase expands its payment partnerships, including recent integrations with Visa and Mastercard. Industry analysts suggest this hire signals Coinbase's ambition to position itself as the primary crypto gateway for mainstream financial services. Kikvadze stated he aims to "make crypto transactions as seamless as traditional digital payments" through strategic product development.