币界网报道：Meliuz, a Brazilian cashback and rewards platform, has reported a significant surge in user adoption after integrating Bitcoin as a payment option. The company, which went public in 2020, allows users to earn cashback in Bitcoin when shopping at partner retailers. Since launching the crypto feature, Meliuz has seen a 30% increase in active users, with over 1 million customers now utilizing the Bitcoin rewards program. CEO André Alvarenga highlighted that the move aligns with growing demand for crypto-based financial services in Brazil, where digital asset adoption is accelerating. The platform's partnership with major retailers like Amazon and Magalu has further driven engagement. Meliuz plans to expand its crypto offerings, including potential support for additional cryptocurrencies and decentralized finance (DeFi) integrations, as part of its strategy to capitalize on Brazil's booming fintech sector. The company's stock (MELI3) has risen 15% since the Bitcoin rollout, reflecting investor optimism. Regulatory clarity from Brazil's central bank, which recently approved a virtual asset service provider framework, has also bolstered confidence in crypto adoption. Analysts note that Meliuz's success signals a broader trend of traditional fintech platforms embracing digital assets to attract younger, tech-savvy users.