币界网报道：Binance has partnered with e-commerce giant Shopify to expand the utility of its BNB token, allowing users to pay for goods and services with BNB on Shopify’s platform. The integration, facilitated by Binance Pay, enables merchants to accept crypto payments without incurring transaction fees, while customers gain access to a broader range of payment options. This move aligns with Binance’s strategy to drive mainstream adoption of cryptocurrencies by integrating them into everyday commerce. Shopify, which hosts over 1.7 million businesses globally, provides a significant avenue for Binance to increase BNB’s real-world use cases. The collaboration also underscores the growing acceptance of crypto payments in the e-commerce sector, as more platforms explore blockchain-based solutions. Binance Pay, the exchange’s payment gateway, supports multiple cryptocurrencies and aims to simplify crypto transactions for both merchants and consumers. The partnership is expected to enhance BNB’s ecosystem, potentially boosting demand for the token amid broader market volatility. Analysts suggest that such integrations could accelerate crypto adoption by bridging the gap between digital assets and traditional retail. Binance has been actively pursuing partnerships to expand BNB’s utility, including recent deals in gaming, travel, and decentralized finance (DeFi). The Shopify collaboration marks another step in Binance’s efforts to position BNB as a versatile digital asset beyond speculative trading. Meanwhile, Shopify continues to embrace crypto innovations, having previously enabled Bitcoin payments and explored NFT-based loyalty programs. The partnership reflects a shared vision of leveraging blockchain technology to revolutionize online commerce. As regulatory scrutiny on crypto intensifies, industry players are increasingly focusing on practical use cases to demonstrate the value of digital assets. Binance’s latest initiative highlights the potential for crypto to transform payment systems and consumer behavior in the e-commerce space.