币界网报道：Nexo has become the official cryptocurrency partner of the Mifel Tennis Open in Los Cabos, Mexico, marking its latest expansion into Latin America. The partnership will feature Nexo branding at the ATP 250 tournament from July 29 to August 3, along with exclusive fan experiences. This collaboration follows Nexo's recent sponsorship of Argentina's Primera División football club Atlético Tucumán, reinforcing its strategy to increase crypto adoption in Latin America. Nexo co-founder Antoni Trenchev highlighted the region's growing interest in digital assets, noting that sports sponsorships help introduce crypto to mainstream audiences. The Mifel Tennis Open, now in its eighth edition, attracts top international players and serves as a key platform for Nexo to engage with Latin American consumers. The company plans to leverage this partnership to educate attendees about cryptocurrency benefits while expanding its regional footprint. Nexo's Latin America push comes amid increasing crypto adoption in Mexico, where over 40% of crypto investors reportedly entered the market in the past year.