币界网报道：VALORANT Masters 2025 has set new viewership records with its innovative Web3 integration, attracting over 2.5 million peak concurrent viewers during the grand finals. Tournament organizer Riot Games partnered with blockchain platform Immutable X to introduce NFT-based in-game items, allowing fans to collect and trade exclusive digital memorabilia. The event featured a first-of-its-kind "Play-to-Own" system where spectators could earn limited-edition weapon skins by predicting match outcomes through decentralized prediction markets. Team Liquid's championship victory triggered the automatic distribution of commemorative NFTs to all prediction contest participants who backed the winning team. Riot's head of esports partnerships noted the Web3 elements increased average watch time by 38% compared to last year's event, while Immutable X reported over 450,000 unique wallet interactions during the tournament. Critics raised concerns about potential gambling aspects, but organizers emphasized all Web3 features were strictly cosmetic with no monetary value attached to competitive outcomes.