币界网报道：Reddit is doubling down on a human-centric strategy for Web3 adoption, prioritizing user experience over speculative trading. The social media giant's Web3 team lead, Matt Williamson, revealed they're focusing on utility-driven blockchain applications that solve real problems, not just financialization. Their recent "Collectible Avatars" NFT project saw over 10 million digital collectibles minted, with 7 million users creating vault wallets. Reddit's approach includes abstracting crypto complexities - users don't need to understand blockchain to participate. The platform is exploring more Web3 use cases like reputation systems and community ownership models. Williamson emphasized that sustainable adoption requires moving beyond "get-rich-quick" mentalities to create genuine utility, citing their success in onboarding mainstream users who don't identify as crypto natives.