Ledger lands first sports jersey sponsorship with NBA's San Antonio Spurs
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最新报道：Crypto hardware wallet provider Ledger has secured its first professional sports sponsorship through a multi-year deal with the San Antonio Spurs, featuring its logo on team jerseys starting with this week's NBA Draft. CEO Pascal Gauthier highlighted the strategic alignment with the Spurs' French connections and international appeal, noting the U.S. as Ledger's largest market. The partnership includes community initiatives in Paris and sponsorship of youth basketball programs. The Spurs, known for French stars like Tony Parker and Victor Wembanyama, will showcase Ledger-branded jerseys for their top draft picks. Ledger, which safeguards 20% of global crypto assets, also launched a wallet recovery feature this week.
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