Web3 Marketing Insider: Is Kaito More Effective Than Traditional KOLs?
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最新报道：Research by Web3 Marketing Agency shows that KOL marketing is still a key strategy, but the industry is turning to more authentic communication methods. Data shows that 42.9% of institutions have more than 1,000 KOL accounts, but nearly half of them only work deeply with 50-100 core KOLs. Tools such as Kaito and Cookie3 are reshaping the KOL screening criteria, with content quality (4.7/5) and audience quality (4.1/5) being more valued than the number of fans (2.93/5). The study found that 85% of paid KOLs are ineffective, while micro-KOLs have gained new opportunities through decentralized platforms, but they also face audience overlap problems. Experts recommend the adoption of long-term interaction, natural communication and multi-platform strategies, emphasizing that real comments are better than hard advertising, and pointing out that the value of platforms such as Telegram and Substack is underestimated.
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